Shodan Photo Exhibition
Last Friday I have attended the Opening party of Shodan – photo exhibition by Luca Sartoni in Vienna.
If you are in Vienna in the next weeks I absolutely suggest you to visit this photo exhibition taking place in the heart of the city.
For more information: http://www.lucasartoni.com/shodan
I do have a name
Lately I experienced a sordid occurrence that I found really hard to believe considering that we are in 2011.
Today there are still men that address younger women with nicknames related to their relationship status, they appearance, how they look like, their age. They refer to those women addressing who they are married with, which family they belong to, how pretty they are, without giving any credit to their professional skills, their competence or their professionalism.
Emphasizing these personal details it never happens when a man is introducing another man. What’s the reason? Are these people living in our age too or are they just keeping on living in the past?
We are women and we have our identity. If you ignore who we are, please just call us with our last name.
Foto from Flickr
Personal success
Two months ago I started working as PR consultant for the austrian company 123people, and I’m managing their PR activities in Italy.
This interview with a very important Tv news channel in Italy is my first target achieved for this company.
In this interview Luca Sartoni, Social Media Team Leader at 123people, is explaning how to manage the online reputation.
The 3 key points are:
1) self monitoring on search engin
2) identify not desired results
3) request data removal from the original source and/or adjust your privacy settings.
The interview is in italian, but I hope you will enjoy it!
Ability to synthesize
Why a reporter should read your press release? And if he read it why should immediate release it and not delete it?
I have the opportunity to read others press releases and sometimes really, I can not even read trough them.
Here are some tips that in my opinion are useful to write a good press release.
The Headline
Journalists are receiving thousands emails per day, so you should write an absolutely Attention-grabbing Headline.
It means a short and appealing headline that will catch the journalist attention. The email objet should sell the news you want to communicate
Create an environment
Your news should be relevant and actual.
Management’s quotes are interesting but you need to insert them in a context that is more appealing to write an article about. Good statistics or researches help the journalist to start with an article, having an interesting press angle.
Keep it short
Nobody is going to read a 10 pages press release, 4 neither. 1 page and a half is enough to give the high points and, if they need something more, they’ll contact you.
Don’t be scared using the bullets in a press release, they just make easier to scan the test and help the journalists to go straight to the point. It is important to answer to the basic questions (who, what, why, when, where and how) in the first two paragraphs.
Pictures
Don’t try to send 4 pictures plus the company logo and the press release to the entire mailing list, they are going to kill you!!
Pictures are very important tools to achieve a publication…but they could block journalists mailboxes. I suggest to upload all the pictures online (on flickr, picasa, …) and just insert a hyperlink in your email.
Writing
A PR Professional must write in an excellent and persuasive way, always grammatically correct.
Our target is changed and it no longer comprises only full-time journalists but also end users and bloggers. Also the writing a PR do needs to change considering the target, but it must be always appealing, consistent and correct.
In my opinion is very important also the way you compose your email, and I find very useful highlight the key points of the press release at the beginning of the email, and under paste the press release, not only attach it.
50mm Friday
I’ll spend my weekend in Rome, ciao ciao!!
Pitching Advice From HARO Reporters
Some days ago I read an interesting post about how to pitching the media in an effective way.
During a webinar HARO reporters explained how they prefer to be contacted and involved.
How to Pitch. Most of the reporters prefer that you pitch them via e-mail so they can read what you are proposing at their leisure. Do not make your initial pitch via the phone and no faxes! The reporters said that they like short email pitches that get to the point immediately – in the very first sentence. (…) Including a link to your web site (or your client’s site) is a good idea as is using short bulleted lists to quickly to convey your information. Provide a context for what you are publicizing so reporters understand why they ought to pay attention to your news. For example, is your news part of a broader trend, does it relate to something in the news, etc.?
I suggest you to read the all post on get-your-message-out, it is very clear and interesting.
About Me
